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Curaleaf

Apr 2026

Overview

Our mission is to help our patients to Live Life Well. Curaleaf offers high-quality, affordable and consistent medical cannabis products in a continually growing variety of forms including tinctures, vape cartridges, capsules, micro-tablets and ground flower.

CURALEAF's growth has collapsed with a staggering YoY decline of 65.5%. The brand's rank has slipped from #12 to #34, reflecting a troubling trend in market presence. Recent months show a 41.4% drop, emphasizing the urgent need for strategic reevaluation.

Categories

FlowerConcentratesPre-RollsVapesOralEdiblesAccessories
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Curaleaf logoMarket Insights SnapshotApr 2026

24-Month Trend

Curaleaf market trend chart

Average Price

$19.37

YoY Sales Trend

65.7%

2Y Sales Trend

79.6%

Flower dominates at 45.6%, yet has plummeted 74.1% YoY. Concentrates hold 22.8% with a 35.1% decline, while Pre-Rolls at 11.2% have fallen 66.3%. Vapes and Edibles also struggle, showcasing a broader category contraction.

CategorySales ShareAvg PriceYoY
Flower45.8%$36.3374.3%
Concentrates22.7%$21.9935.5%
Pre-Rolls11.2%$6.7166.5%
Vapes9.2%$18.0747.4%
Oral6.5%$27.8643.4%
Edibles3.4%$26.1273.7%

CURALEAF's footprint spans four states, with a stronghold in Florida (43.8%) and notable shares in Connecticut (29.2%) and Arizona (24.6%). This geographic concentration highlights potential growth areas amidst overall brand challenges.

StateFlowerConcentratesPre-RollVapesOralEdibles
91715321116
⊖10344611⊖
3450⊖⊖⊖⊖

Market Position

Curaleaf logoCompetitive LandscapeApr 2026

CURALEAF ranks #34 in the Flower category, trailing market leaders like ABUNDANT ORGANICS and JUST FLOWER by significant margins. The brand has lost 22 spots to ABUNDANT ORGANICS and 18 to JUST FLOWER, underscoring a competitive gap that needs addressing.

Flower in Arizona Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Curaleaf: 17Curaleaf: 34Connected Cannabi…: 20Connected Cannabi…: 7Find: 2Find: 6Abundant Organics: 3Abundant Organics: 1Just Flower: 1Just Flower: 2

SKU View

Curaleaf logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
B.a.m. Buds 14 Gram
B.a.m. Buds 14 Gram
Flower23.1%
#2
Octane Buds 14 Gram
Octane Buds 14 Gram
Flower41.1%
#3
Peanut Butter Muffin Rso Oil 1 Gram
Peanut Butter Muffin Rso Oil 1 Gram
Concentrates15.9%
#4
Novarine Buds 14 Gram
Novarine Buds 14 Gram
Flower45.2%
#5
Alpine Bouquet Buds 14 Gram
Alpine Bouquet Buds 14 Gram
Flower21.9%
#6
Humboldt Sour Diesel Buds 14 Gram
Humboldt Sour Diesel Buds 14 Gram
Flower166.1%
#7
Sweet Baya Buds 14 Gram
Sweet Baya Buds 14 Gram
Flower131.9%
#8
Pomme Jelly Buds 28 Gram
Pomme Jelly Buds 28 Gram
Flower409.1%
#9
Mr. E Pupil Buds 28 Gram
Mr. E Pupil Buds 28 Gram
Flower414.5%
#10
Pomme Jelly Buds 3.50 Gram
Pomme Jelly Buds 3.50 Gram
Flower336.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Curaleaf using competitive landscape rank coverage, proximity, and momentum.