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Matter

Aug 2026

Overview

Together we are accelerating innovation MATTER is mobilizing a community of healthcare innovators who aspire to heroic change.

MATTER's sales plummeted 47.9% YoY, revealing a challenging landscape for this premium cannabis brand. Despite a recent 4.7% uptick in the last three months, the overall trend remains concerning as it slips to #10 in brand rank. The premium positioning seems increasingly vulnerable.

Categories

FlowerPre-RollsEdiblesOral
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 4

Trend View

Matter logoMarket Insights SnapshotAug 2026

24-Month Trend

Matter market trend chart

Average Price

$37.94

YoY Sales Trend

59.5%

2Y Sales Trend

75.9%

Flower dominates with an 83.6% share, yet declined 42.1% YoY. Pre-Rolls and Edibles are faltering, dropping 56.9% and 79.2% respectively. In contrast, Vapes surged 43.9% YoY, the only category showcasing growth.

CategorySales ShareAvg PriceYoY
Pre-Rolls8.7%$15.6264.6%

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MATTER holds a robust presence in New York (38.7%) and Ohio (19.2%), contributing significantly to its sales across six states. Colorado and Maryland also feature prominently in the brand's geographic footprint.

StateFlowerPre-RollEdiblesAccessoriesConcentratesOralOtherVapor Pens
36βŠ–βŠ–βŠ–βŠ–15βŠ–βŠ–
3437βŠ–βŠ–βŠ–βŠ–βŠ–βŠ–

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Market Position

Matter logoCompetitive LandscapeAug 2026

Ranked #10 in Flower, MATTER has slipped from #3, trailing behind FIND (#1) and RYTHM (#2). The competitive landscape is tightening, with notable gaps of 9 spots from FIND and 8 from RYTHM, highlighting significant challenges ahead.

Flower in Ohio Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Matter: 42Matter: 17Certified Cultiva…: 16Certified Cultiva…: 7Rythm: 3Rythm: 3Riviera Creek: 2Riviera Creek: 1High Supply: 1High Supply: 2

SKU View

Matter logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Intergalactic Buds 14 Gram
Intergalactic Buds 14 Gram
Flower192.9%
#4
Sour Juice Buds 14 Gram
Sour Juice Buds 14 Gram
Flower170.7%
#6
Cantucci Buds 14 Gram
Cantucci Buds 14 Gram
Flower2413.3%
#8
Jealousy Buds 14 Gram
Jealousy Buds 14 Gram
Flower293.4%
#10
Lemon Meringue Buds 14 Gram
Lemon Meringue Buds 14 Gram
Flower344.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Matter using competitive landscape rank coverage, proximity, and momentum.