Top States
Matter Top StatesApr 2026
Top states where Matter is active based on indexed sales coverage.
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Matter
Apr 2026
Overview
Together we are accelerating innovation MATTER is mobilizing a community of healthcare innovators who aspire to heroic change.
MATTER's sales plummeted 47.9% YoY, revealing a challenging landscape for this premium cannabis brand. Despite a recent 4.7% uptick in the last three months, the overall trend remains concerning as it slips to #10 in brand rank. The premium positioning seems increasingly vulnerable.
Categories
FlowerPre-RollsEdiblesOralVapesConcentrates
- Top Category: Flower
- Price Tier: Premium
- States Active: 6
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$34.63
YoY Sales Trend
48.4%
2Y Sales Trend
54.6%
Flower dominates with an 83.6% share, yet declined 42.1% YoY. Pre-Rolls and Edibles are faltering, dropping 56.9% and 79.2% respectively. In contrast, Vapes surged 43.9% YoY, the only category showcasing growth.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 83.9% | $43.21 | 42.7% |
| Pre-Rolls | 7.8% | $16.75 | 57.0% |
| Edibles | 3.9% | $14.18 | 80.3% |
| Oral | 2.0% | $31.53 | 73.7% |
| Vapes | 1.8% | $14.71 | 56.8% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$34.63
YoY Sales Trend
48.4%
2Y Sales Trend
54.6%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 83.9% | $43.21 | 42.7% |
| Pre-Rolls | 7.8% | $16.75 | 57.0% |
| Edibles | 3.9% | $14.18 | 80.3% |
| Oral | 2.0% | $31.53 | 73.7% |
| Vapes | 1.8% | $14.71 | 56.8% |
State Rank Table
| State | Flower | Pre-Roll | Edibles | Oral | Vapes |
|---|---|---|---|---|---|
| New York | 10 | ⊖ | ⊖ | 7 | ⊖ |
| Pennsylvania | 35 | ⊖ | 21 | ⊖ | ⊖ |
| Maryland | 28 | 37 | ⊖ | ⊖ | ⊖ |
| Ohio | 37 | 31 | ⊖ | ⊖ | ⊖ |
MATTER holds a robust presence in New York (38.7%) and Ohio (19.2%), contributing significantly to its sales across six states. Colorado and Maryland also feature prominently in the brand's geographic footprint.
| State | Flower | Pre-Roll | Edibles | Oral | Vapes |
|---|---|---|---|---|---|
| 10 | ⊖ | ⊖ | 7 | ⊖ | |
| 35 | ⊖ | 21 | ⊖ | ⊖ | |
| 28 | 37 | ⊖ | ⊖ | ⊖ | |
| 37 | 31 | ⊖ | ⊖ | ⊖ |
Market Position
Competitive LandscapeApr 2026
Ranked #10 in Flower, MATTER has slipped from #3, trailing behind FIND (#1) and RYTHM (#2). The competitive landscape is tightening, with notable gaps of 9 spots from FIND and 8 from RYTHM, highlighting significant challenges ahead.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 121.7% |
#2  | Flower | 5.9% |
#3 | Flower | 123.0% |
#4  | Flower | 31.1% |
#5  | Flower | 6.9% |
#6  | Flower | 349.3% |
#7  | Flower | 127.9% |
#8  | Flower | 259.4% |
#9 | Flower | 433.1% |
#10  | Flower | 433.9% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Matter using competitive landscape rank coverage, proximity, and momentum.
