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Mindy's

Apr 2026

Overview

James Beard Award-winning chef Mindy Segal has partnered with Cresco Labs to create perfectly-dosed, delicious\xa0edibles. Chef Segal carefully crafts gummies in Glazed Clementine Orange, Cool Keylime Kiwi, Lush Black Cherry, Freshly Picked Berries, Honey Sweet Melon and Botanica...

MINDY'S sales dropped 26.1% YoY, highlighting a significant decline in consumer interest. Mid-tier positioning struggles as unit volume also sees a sharp decline, suggesting challenges in brand perception amid competitive pressures.

Categories

Edibles
  • Top Category: Edibles
  • Price Tier: Mid-Market
  • States Active: 3

Trend View

Mindy's logoMarket Insights SnapshotApr 2026

24-Month Trend

Mindy's market trend chart

Average Price

$14.33

YoY Sales Trend

26.4%

2Y Sales Trend

46.5%

Edibles dominate MINDY'S portfolio at 99.5%, but the category shows a decline of 26.4% YoY. This signals a slowdown in consumer preference for this segment, despite its overwhelming share.

CategorySales ShareAvg PriceYoY
Edibles100.0%$14.3426.7%

MINDY'S is concentrated in Illinois, Massachusetts, and Ohio, with a stronghold in Illinois at 67.1%. Active in 3 states, the brand's geographic footprint is limited but significant.

StateEdibles
14
27
46

Market Position

Mindy's logoCompetitive LandscapeApr 2026

MINDY'S ranks #14 among peers in the Edibles category, slipping from #10 over the past year. Competing brands include WYLD at #1, INCREDIBLES at #2, and WANA at #3, all of which have widened the gap.

Edibles in Illinois Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Mindy's: 14Mindy's: 14Encore Edibles: 8Encore Edibles: 5Uncle Arnie's: 5Uncle Arnie's: 8Wyld: 2Wyld: 1Incredibles: 1Incredibles: 2

SKU View

Mindy's logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Black Cherry Gummies Cbd 100 Mg
Black Cherry Gummies Cbd 100 Mg
Edibles6.9%
#2
Clementine Orange Gummies 100 Mg
Clementine Orange Gummies 100 Mg
Edibles3.2%
#3
Berry Gummies 100 Mg
Berry Gummies 100 Mg
Edibles1.4%
#4
Keylime Kiwi Gummies 100 Mg
Keylime Kiwi Gummies 100 Mg
Edibles0.8%
#5
Honey Gummies Cbd 100 Mg
Honey Gummies Cbd 100 Mg
Edibles11.6%
#6
Berry Gummies 50 Mg
Berry Gummies 50 Mg
Edibles12.2%
#7
Honey Gummies Cbd 50 Mg
Honey Gummies Cbd 50 Mg
Edibles26.8%
#8
Grapefruit Gummies 100 Mg
Grapefruit Gummies 100 Mg
Edibles15.6%
#9
Clementine Orange Gummies 100 Mg
Clementine Orange Gummies 100 Mg
Edibles14.4%
#10
Berry Gummies 40 Mg
Berry Gummies 40 Mg
Edibles46.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Mindy's using competitive landscape rank coverage, proximity, and momentum.