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Brand Explorer/The Loud Plug

The Loud Plug

Aug 2026

Overview

THE LOUD PLUG's YoY growth plummeted 16.9%, coinciding with a rank slip from #14 to #20 in Ontario. Despite a recent 11.5% sales uptick over three months, the brand's premium positioning struggles to resonate amid shifting consumer preferences.

Categories

Pre-RollsFlowerVapesConcentrates
  • Top Category: Pre-Rolls
  • Price Tier: Premium
  • States Active: 7

Trend View

The Loud Plug logoMarket Insights SnapshotAug 2026

24-Month Trend

The Loud Plug market trend chart

Average Price

$41.38

YoY Sales Trend

8.2%

2Y Sales Trend

10.6%

Flower comprises 43.8% of total sales but is down 48.4% YoY. In stark contrast, Pre-Rolls surged 99.7% YoY, while Concentrates lead the pack with a remarkable 104.0% growth.

CategorySales ShareAvg PriceYoY
Flower39.0%$76.9233.6%
Concentrates3.7%$29.7390.4%

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Ontario dominates THE LOUD PLUG’s presence at 69.8%, followed by British Columbia at 19.3%. Active across 6 states, the brand faces challenges in a highly concentrated market.

StatePre-RollFlowerVapor PensConcentratesAccessoriesEdiblesOralOther
1811255⊖⊖⊖⊖
161719⊖⊖⊖⊖⊖

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Market Position

The Loud Plug logoCompetitive LandscapeAug 2026

Competitive summary unavailable.

Pre-Rolls in Ontario Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026The Loud Plug: 11The Loud Plug: 11Thumbs Up Brand: 8Thumbs Up Brand: 8Redecan: 6Redecan: 7Spinach: 7Spinach: 5Good Supply: 5Good Supply: 6

SKU View

The Loud Plug logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Venom Og Buds 28 Gram
Venom Og Buds 28 Gram
Flower10.5%
#4
Tropicana Cookies Buds 28 Gram
Tropicana Cookies Buds 28 Gram
Flower7.2%
#6
Cocolato Live Resin Disposables 1000 Mg
Cocolato Live Resin Disposables 1000 Mg
Vapes553.5%
#8
Disposables 1000 Mg
Disposables 1000 Mg
Vapes28.3%
#10
Cocolato Disposables 1000 Mg
Cocolato Disposables 1000 Mg
Vapes93.3%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against The Loud Plug using competitive landscape rank coverage, proximity, and momentum.