THE LOUD PLUG's YoY growth plummeted 16.9%, coinciding with a rank slip from #14 to #20 in Ontario. Despite a recent 11.5% sales uptick over three months, the brand's premium positioning struggles to resonate amid shifting consumer preferences.
Flower comprises 43.8% of total sales but is down 48.4% YoY. In stark contrast, Pre-Rolls surged 99.7% YoY, while Concentrates lead the pack with a remarkable 104.0% growth.
Category
Sales Share
Avg Price
YoY
Flower
43.8%
$47.44
36.7%
Pre-Rolls
36.9%
$23.58
45.0%
Vapes
15.9%
$31.23
14.1%
Concentrates
3.0%
$25.79
65.9%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$32
YoY Sales Trend
9.6%
2Y Sales Trend
8.7%
Category Breakout
Category
Sales Share
Avg Price
YoY
Flower
43.8%
$47.44
36.7%
Pre-Rolls
36.9%
$23.58
45.0%
Vapes
15.9%
$31.23
14.1%
Concentrates
3.0%
$25.79
65.9%
State Rank Table
State
Flower
Pre-Roll
Vapes
Concentrates
Manitoba
16
18
11
4
Newfoundland And Labrador
21
17
16
⊖
Saskatchewan
7
47
32
6
British Columbia
12
23
Ontario dominates THE LOUD PLUG’s presence at 69.8%, followed by British Columbia at 19.3%. Active across 6 states, the brand faces challenges in a highly concentrated market.
The Loud Plug Top StatesJun 2026
