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Turn

Apr 2026

Overview

Welcome to turn, your gateway to a world of elevated experiences. We pride ourselves on offering a range of exceptional products and unforgettable moments, all designed to enhance your lifestyle. At turn, we believe in the power of high-quality craftsmanship, and it's evident in...

TURN slipped from #6 to #7 in California despite a 9.5% monthly sales uptick over the last three months. Year-over-year sales fell -5%, a notable reversal for a premium-tier vape brand that had been climbing steadily.

Categories

VapesAccessories
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 4

Trend View

Turn logoMarket Insights SnapshotApr 2026

24-Month Trend

Turn market trend chart

Average Price

$25.44

YoY Sales Trend

5.0%

2Y Sales Trend

48.5%

TURN is a near-pure vape play at 97.8% of sales, but that core category declined -5.1% YoY. Accessories, just 1.9% of the mix, surged +15.2% YoY—the only growing segment in the portfolio.

CategorySales ShareAvg PriceYoY
Vapes98.1%$25.555.1%
Accessories1.9%$21.1315.2%

California dominates TURN's footprint at 61.3% of sales, ranking it among top cannabis brands in the state. Arizona (17.3%) and Florida (11.4%) follow, with New York at 10%—a four-state spread with heavy West Coast concentration.

StateVapesAccessories
76
109
2515
2419

Market Position

Turn logoCompetitive LandscapeApr 2026

TURN fell from #6 to #7 in Vapes over the past year, losing ground to all five peers above it including HEAVY HITTERS, which jumped four spots. STIIIZY holds #1, with RAW GARDEN and PLUGPLAY rounding out the top three.

Vapes in California Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Turn: 6Turn: 7Heavy Hitters: 9Heavy Hitters: 6Cake She Hits Dif…: 7Cake She Hits Dif…: 8Stiiizy: 1Stiiizy: 1Raw Garden: 2Raw Garden: 2

SKU View

Turn logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Watermelon Sugar High Disposables 1000 Mg
Watermelon Sugar High Disposables 1000 Mg
Vapes49.3%
#2
Granddaddy Purple Disposables 1000 Mg
Granddaddy Purple Disposables 1000 Mg
Vapes4.6%
#3
Blue Dream Disposables 1000 Mg
Blue Dream Disposables 1000 Mg
Vapes14.0%
#4
Strawberry Haze Disposables 1000 Mg
Strawberry Haze Disposables 1000 Mg
Vapes5.7%
#5
Hot Girl Summer Disposables 1000 Mg
Hot Girl Summer Disposables 1000 Mg
Vapes11.9%
#6
Mango X Guava Disposables 1000 Mg
Mango X Guava Disposables 1000 Mg
Vapes33.1%
#7
Blue Razz Lemonade Disposables 1000 Mg
Blue Razz Lemonade Disposables 1000 Mg
Vapes59.1%
#8
Gmo Cookies Live Resin Disposables 1000 Mg
Gmo Cookies Live Resin Disposables 1000 Mg
Vapes80.7%
#9
Post Lemon Live Resin Disposables 1000 Mg
Post Lemon Live Resin Disposables 1000 Mg
Vapes278.8%
#10
Mango Guava Disposables 2000 Mg
Mango Guava Disposables 2000 Mg
Vapes204.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Turn using competitive landscape rank coverage, proximity, and momentum.