Brand Explorer/New Brunswick Market

New Brunswick Cannabis Sales

Apr 2026

Overview

New Brunswick's dispensary count grew 7.1% to 30 locations, yet that retail expansion translated into just 1.4% year-over-year sales growth, placing the province squarely in the small-market tier. The two-year picture tells a different story: sales climbed 45.7% over that span, meaning the market has matured rapidly but is now plateauing. Prices ticked up 2.6% year over year, and with unit volume slightly declining, those price gains appear to be carrying the topline rather than genuine demand expansion. Pre-Rolls and Flower together account for nearly 67% of all sales, while Edibles fell sharply at negative 24.7% and Concentrates dipped modestly. SHRED remains the dominant brand across the province. New Brunswick was among the first Canadian provinces to launch legal recreational cannabis sales in October 2018 through Cannabis NB, the government-operated retail model that has since opened the door to private retailers.

  • Top Brand: Shred
  • Category Breakout: 33.0%
  • Top Category: Pre-Rolls (33%)

Benchmarking

New Brunswick iconMarket ComparisonApr 2026

New Brunswick's two-year sales surge of 45.7% far outpaces its current 1.4% annual growth, signaling a market that expanded quickly but is now leveling off with just 30 dispensaries across the province. Store count rose 7.1% year over year, and average prices climbed 2.6%, suggesting the topline is leaning on price rather than volume gains to sustain momentum.

24-Month Trend

New Brunswick market trend chart
StateSalesYoY
Alberta$35-50M1.9%
Manitoba$5-10M1.0%
Saskatchewan$5-10M14.4%
Newfoundland and Labrador$2.5-5M7.1%
Nova Scotia$.5M-1M13.6%

Store Performance

New Brunswick iconTop Performing Stores

Top performing dispensaries in New Brunswick.

StoreCityEst. Sales
#1
CANNABIS XPRESS - Hampton - New Brunswick logo
CANNABIS XPRESS - Hampton - New Brunswick
Hampton<$250K
#2
CANNABIS XPRESS - Grand Bay-Westfield logo
CANNABIS XPRESS - Grand Bay-Westfield
Grand Bay-Westfield<$250K
#3
Cannabis NB - Bathurst logo
Cannabis NB - Bathurst
Bathurst<$250K
#4
Cannabis NB - Brookside logo
Cannabis NB - Brookside
Fredericton<$250K
#5
Cannabis NB - Campbellton logo
Cannabis NB - Campbellton
Campbellton<$250K

Category View

New Brunswick iconCategory PerformanceApr 2026

Pre-Rolls edged past Flower to claim the largest category share at 34.0%, growing 7.0% year over year, while Flower held close behind at 32.7% with an even stronger 8.0% gain. Vapes remained essentially flat at 21.2% share. The sharpest movement came from Edibles, which shed nearly a quarter of their prior-year sales to sit at just 7.0% of the mix. SHRED continues to lead brand visibility across multiple categories in the province.

CategorySalesAvg PriceYoY
#1Pre-Rolls<$250K$26.687.0%
#2Flower<$250K$58.888.0%
#3Vapes<$250K$58.270.1%
#4Edibles<$250K$7.5724.7%
#5Concentrates<$250K$42.523.4%
#6Accessories<$250K$11.6229.6%
#7Oral<$250K$35.6915.3%
#8Topicals<$250K$42.0441.8%

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in New Brunswick, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for New Brunswick, based on the latest state-category product snapshot.

New Brunswick icon

Vapes

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Cruise Control Cartridges 2000 Mg
Cruise Control Cartridges 2000 Mg
Boxhot Cruise Control#1#1#1
Cherry Crush Live Resin Cartridges 1000 Mg
Cherry Crush Live Resin Cartridges 1000 Mg
Spinach#2#3#4
Mango Blueberry Slush Live Resin Cartridges 1000 Mg
Mango Blueberry Slush Live Resin Cartridges 1000 Mg
Weed Me Max#3#2#28
Pink Bubba Live Resin Cartridges 1000 Mg
Pink Bubba Live Resin Cartridges 1000 Mg
Spinach#4#5#2
Glazed Live Resin Cartridges 1000 Mg
Glazed Live Resin Cartridges 1000 Mg
Bold Cultivation#5#7#5
New Brunswick icon

Edibles

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Berry Gummies Cbd 150 Mg
Berry Gummies Cbd 150 Mg
Monjour#1#1#1
Cream Soda Ready To Drink 355 Ml
Cream Soda Ready To Drink 355 Ml
Xmg#2#2#3
Sour Blue Raspberry Gummies Cbd 5 Mg
Sour Blue Raspberry Gummies Cbd 5 Mg
Shred#3#7#10
Blue Raspberry Watermelon Gummies 10 Mg
Blue Raspberry Watermelon Gummies 10 Mg
Spinach#4#3#11
Root Beer Gummies Cbd 5 Mg
Root Beer Gummies Cbd 5 Mg
Shred#5#11#16
New Brunswick icon

Concentrates

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Tangerine Other Resin\wax 1 Gram
Tangerine Other Resin\wax 1 Gram
Boxhot#1#5#1
Afghan Black Hash 2 Gram
Afghan Black Hash 2 Gram
Tremblant Cannabis#2#1#6
Blueberry Blaster Hash 2 Gram
Blueberry Blaster Hash 2 Gram
Shred#3#7#7
Tropic Thunder Hash 2 Gram
Tropic Thunder Hash 2 Gram
Shred#4#2#2
Wes Coast Kush Hash 2 Gram
Wes Coast Kush Hash 2 Gram
Mtl Cannabis#5#3#3
New Brunswick icon

Accessories

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Pax Era
Pax Era
Pax Vape#1#1#1
New Brunswick icon

Oral

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Max Indica Oil Spray [30ml] Oil Spray
Max Indica Oil Spray [30ml] Oil Spray
Twd#1#1#1
Max Sativa Oil Spray [30ml] Oil Spray
Max Sativa Oil Spray [30ml] Oil Spray
Twd#2#2#3
Max Cbd Oil 30ml 300mg
Max Cbd Oil 30ml 300mg
Twd#3#3#2

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