Market Intelligence
Jun 2026
Benchmarking
Market ComparisonJun 2026New Brunswick's two-year sales surge of 45.7% far outpaces its current 1.4% annual growth, signaling a market that expanded quickly but is now leveling off with just 30 dispensaries across the province. Store count rose 7.1% year over year, and average prices climbed 2.6%, suggesting the topline is leaning on price rather than volume gains to sustain momentum.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
Store Performance
Top Performing StoresTop performing dispensaries in New Brunswick.
| Store | City | Est. Sales |
|---|---|---|
#1 | Hampton | <$250K |
| #2 |
Category View
Category PerformanceJun 2026Pre-Rolls edged past Flower to claim the largest category share at 34.0%, growing 7.0% year over year, while Flower held close behind at 32.7% with an even stronger 8.0% gain. Vapes remained essentially flat at 21.2% share. The sharpest movement came from Edibles, which shed nearly a quarter of their prior-year sales to sit at just 7.0% of the mix. SHRED continues to lead brand visibility across multiple categories in the province.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1 |
Top Brands
Category leaders show which brands are currently strongest by segment in New Brunswick, with 1-month rank movement when available.
Top Accessories brands in New Brunswick: Maq Distributors, Zig Zag, Canacrush.
Product Leaders
Top ranked products by category for New Brunswick, based on the latest state-category product snapshot.
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
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New Brunswick's dispensary count grew 7.1% to 30 locations, yet that retail expansion translated into just 1.4% year-over-year sales growth, placing the province squarely in the small-market tier. The two-year picture tells a different story: sales climbed 45.7% over that span, meaning the market has matured rapidly but is now plateauing. Prices ticked up 2.6% year over year, and with unit volume slightly declining, those price gains appear to be carrying the topline rather than genuine demand expansion. Pre-Rolls and Flower together account for nearly 67% of all sales, while Edibles fell sharply at negative 24.7% and Concentrates dipped modestly. SHRED remains the dominant brand across the province. New Brunswick was among the first Canadian provinces to launch legal recreational cannabis sales in October 2018 through Cannabis NB, the government-operated retail model that has since opened the door to private retailers.
| $60-70M |
| 0.6% |
| Manitoba | $15-20M | 4.0% |
| Saskatchewan | $10-15M | 5.2% |
| Newfoundland and Labrador | $5-10M | 1.4% |
| New Brunswick | $2.5-5M | 4.4% |
Benchmarking
Market ComparisonJun 2026New Brunswick's two-year sales surge of 45.7% far outpaces its current 1.4% annual growth, signaling a market that expanded quickly but is now leveling off with just 30 dispensaries across the province. Store count rose 7.1% year over year, and average prices climbed 2.6%, suggesting the topline is leaning on price rather than volume gains to sustain momentum.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Alberta | $60-70M | -0.6% |
| Manitoba | $15-20M | +4.0% |
| Saskatchewan | $10-15M | +5.2% |
| Newfoundland and Labrador | $5-10M | -1.4% |
| New Brunswick | $2.5-5M | +4.4% |
| Grand Bay-Westfield |
| <$250K |
#3 | Bathurst | <$250K |
#4 | Fredericton | <$250K |
#5 | Campbellton | <$250K |
| $.5M-1M |
| $27.97 |
| 9.6% |
| #2Flower | $.5M-1M | $59.29 | 15.8% |
| #3Vapes | $.5M-1M | $57.61 | 37.1% |
| #4Edibles | <$250K | $7.44 | 17.5% |
| #5Concentrates | <$250K | $43.35 | 6.1% |
| #6Accessories | <$250K | $10.08 | 8.2% |
| #7Oral | <$250K | $35.9 | 47.2% |
| #8Topicals | <$250K | $43.11 | 13.2% |
Top Concentrates brands in New Brunswick: Boxhot, Tremblant Cannabis, Shred.
Top Edibles brands in New Brunswick: Xmg, Shred, Spinach.
Top Flower brands in New Brunswick: Shred, Big Bag O' Buds, Snickle Fritz.
Top Oral brands in New Brunswick: Twd, Rebound, Aspire Infusions.
Top Pre-Rolls brands in New Brunswick: Shred, 3 Saints, Spinach.
Top Topicals brands in New Brunswick: Proofly, Rebound, Stewart Farms.
Top Vapes brands in New Brunswick: Spinach, Boxhot Cruise Control, Weed Me Max.
| General Admission |
| #1 |
| #2 |
| #3 |
 | Back Forty | #2 | #8 | #7 |
 | Weed Me Max | #3 | #1 | #16 |
 | General Admission | #4 | #3 | #6 |
 | Weed Me Max | #5 | #5 | #19 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Big Bag O' Buds | #1 | #2 | #6 |
 | Snickle Fritz | #2 | #3 | #1 |
 | Big Bag O' Buds | #3 | #4 | #2 |
 | Snickle Fritz | #4 | #1 | #4 |
 | Divvy | #5 | #16 | #5 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Boxhot Cruise Control | #1 | #1 | #1 |
 | Spinach | #2 | #2 | #2 |
 | Spinach | #3 | #3 | #7 |
 | Weed Me Max | #4 | #8 | #6 |
 | Kolab Projects | #5 | #6 | #9 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Boxhot | #1 | #6 | N/A |
 | Boxhot | #2 | #1 | #1 |
 | Shred | #3 | #3 | #3 |
 | Mtl Cannabis | #4 | #2 | #4 |
 | Tremblant Cannabis | #5 | #4 | #2 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Pax Vape | #1 | #1 | #1 |
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