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Brand Explorer/Papa's Herb

Papa's Herb

Apr 2026

Overview

Papa's Herbâ„¢ is a family-oriented, affordable cannabis brand that focuses on value and quality, seeking to cater to the wider public. With an ethos "by the people, for the people," it supports generational family farms by procuring from regulated providers throughout various regi...

PAPA'S HERB's sales declined 9.4% YoY, signaling challenges in consumer engagement. Mid-tier pricing may hinder its competitive edge amidst a shifting market landscape.

Categories

VapesPre-RollsFlower
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 7

Trend View

Papa's Herb logoMarket Insights SnapshotApr 2026

24-Month Trend

Papa's Herb market trend chart

Average Price

$16.37

YoY Sales Trend

9.4%

2Y Sales Trend

6.9%

Vapes dominate at 85.8%, despite an 11.2% YoY drop. Pre-Rolls are the standout with a 15.5% YoY increase, while Flower lags significantly at -22.5% YoY.

CategorySales ShareAvg PriceYoY
Vapes86.1%$18.6311.2%
Pre-Rolls11.2%$8.3215.5%
Flower2.7%$22.0122.5%

PAPA'S HERB excels in California, holding a significant share, with a footprint across 7 states including Ontario and Massachusetts.

StateVapesPre-RollFlower
7⊖⊖
17⊖⊖
20⊖⊖
27⊖⊖
42⊖⊖

Market Position

Papa's Herb logoCompetitive LandscapeApr 2026

Ranked #17 in the Vapes category, PAPA'S HERB faces stiff competition from STIIIZY (#1) and RAW GARDEN (#2), remaining 16 spots behind the leader.

Vapes in California Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Papa's Herb: 16Papa's Herb: 17Heavy Hitters: 9Heavy Hitters: 6Cake She Hits Dif…: 7Cake She Hits Dif…: 8Stiiizy: 1Stiiizy: 1Raw Garden: 2Raw Garden: 2

SKU View

Papa's Herb logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Grape Live Resin Cartridges 950 Mg
Grape Live Resin Cartridges 950 Mg
VapesN/A
#2
Blueberry Zlushie 1 Pack Infused Pre Rolls 0.50 Gram
Blueberry Zlushie 1 Pack Infused Pre Rolls 0.50 Gram
Pre-RollsN/A
#3
White Peach Disposables 950 Mg
White Peach Disposables 950 Mg
VapesN/A
#4
Grape Cartridges 950 Mg
Grape Cartridges 950 Mg
VapesN/A
#5
White Peach Live Resin Disposables 950 Mg
White Peach Live Resin Disposables 950 Mg
VapesN/A
#6
Fruit Punch Live Resin Cartridges 950 Mg
Fruit Punch Live Resin Cartridges 950 Mg
Vapes297.3%
#7
Peach Ringz Disposables 1000 Mg
Peach Ringz Disposables 1000 Mg
Vapes25.5%
#8
Strawberry Cough Disposables 1000 Mg
Strawberry Cough Disposables 1000 Mg
Vapes41.0%
#9
Skywalker Og Disposables 1000 Mg
Skywalker Og Disposables 1000 Mg
Vapes39.5%
#10
Blue Dream Cartridges 1000 Mg
Blue Dream Cartridges 1000 Mg
Vapes47.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Papa's Herb using competitive landscape rank coverage, proximity, and momentum.