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Verano

Apr 2026

Overview

Verano is a national, vertically-integrated operator of licensed cannabis cultivation, manufacturing, and retail facilities dedicated to improving lives by providing safe access to effective organic cannabis products that enhance health and wellness and by positively impacting th...

Rank improved from #22 to #13 in New Jersey—premium positioning is key. Despite a 5.8% YoY sales increase, a 10.8% decline in the 3-month trend reveals competitive pressures. Monthly sales are up 2.3% over the last three months, suggesting a potential recovery.

Categories

FlowerVapesEdiblesPre-RollsConcentratesAccessories
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 8

Trend View

Verano logoMarket Insights SnapshotApr 2026

24-Month Trend

Verano market trend chart

Average Price

$28.58

YoY Sales Trend

5.6%

2Y Sales Trend

46.0%

Flower leads at 43.1% of total sales, yet down 3.0% YoY. Vapes surged 132.4% YoY, marking the fastest growth. Pre-Rolls struggled significantly, down 34.6% YoY, contrasting sharply with the Vapes category.

CategorySales ShareAvg PriceYoY
Flower43.4%$39.83.0%
Vapes23.9%$37.06131.3%
Edibles12.4%$20.429.3%
Pre-Rolls10.5%$13.7635.4%
Concentrates9.0%$29.922.8%

VERANO excels in New Jersey (31.3%), Illinois (16.6%), and Maryland (16.1%). Active across 8 states, its geographic footprint is solid, positioning it among the top cannabis brands in these regions.

StateFlowerVapesEdiblesPre-RollConcentrates
161914
33731
13394314
39254816
43263923

Market Position

Verano logoCompetitive LandscapeApr 2026

Competitive summary unavailable.

Flower in New Jersey Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Verano: 12Verano: 13Clade9: 6Clade9: 8Good Green: 8Good Green: 5Find: 1Find: 2Rythm: 2Rythm: 1

SKU View

Verano logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Guava Casquitos Buds 3.50 Gram
Guava Casquitos Buds 3.50 Gram
Flower225.9%
#2
Grape Gummies Cbd 100 Mg
Grape Gummies Cbd 100 Mg
Edibles10.6%
#3
Guava Casquitos 5 Pack Pre Rolls 3.50 Gram
Guava Casquitos 5 Pack Pre Rolls 3.50 Gram
Pre-Rolls598.9%
#4
Black Cherry Gummies 100 Mg
Black Cherry Gummies 100 Mg
Edibles12.6%
#5
Rotten Teeth Buds 3.50 Gram
Rotten Teeth Buds 3.50 Gram
Flower28.3%
#6
Blueberry Muffin Buds 7 Gram
Blueberry Muffin Buds 7 Gram
Flower312.5%
#7
Star Killer Buds 3.50 Gram
Star Killer Buds 3.50 Gram
Flower2432.7%
#8
White Runtz Buds 7 Gram
White Runtz Buds 7 Gram
Flower230.3%
#9
Casey Jones Buds 3.50 Gram
Casey Jones Buds 3.50 Gram
Flower862.5%
#10
Blueberry Muffin Live Resin Disposables 1000 Mg
Blueberry Muffin Live Resin Disposables 1000 Mg
Vapes1169.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Verano using competitive landscape rank coverage, proximity, and momentum.