THE ESSENCE dropped from #5 to #7 in Vapes over 12 months, falling further behind SELECT at #1 and ROLL ONE at #2. It lost ground to SUNSHINE CANNABIS and ROLL ONE but gained two spots on MODERN FLOWER and FLOAT. Closing the gap on six higher-ranked peers looks increasingly difficult.
SKU View
Top Selling ProductsJun 2026
Top products for Jun 2026 with sales and momentum indicators.
THE ESSENCE posted +10.2% YoY growth yet slipped from #5 to #7 in its key market—rivals are outpacing it. A premium-tier cannabis brand in the mid-tier sales range, its 3-month trend dipped -1.4% even as recent monthly data shows a 10.6% uptick through April 2026.
Flower surged +44.5% YoY to 35.5% of sales, the fastest-growing category for THE ESSENCE. Vapes still dominate at 51.7% share with +15.6% YoY gains. Meanwhile, Edibles collapsed -74.9% and Concentrates fell -46.2%, signaling a sharp retreat from minor categories.
Category
Sales Share
Avg Price
YoY
Vapes
50.8%
$32.38
20.0%
Flower
40.3%
$42
40.6%
Pre-Rolls
5.7%
$11.7
56.5%
Concentrates
2.0%
$32.56
44.3%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$31.53
YoY Sales Trend
8.9%
2Y Sales Trend
13.4%
Category Breakout
Category
Sales Share
Avg Price
YoY
Vapes
50.8%
$32.38
20.0%
Flower
40.3%
$42
40.6%
Pre-Rolls
5.7%
$11.7
56.5%
Concentrates
2.0%
$32.56
44.3%
State Rank Table
State
Vapes
Flower
Pre-Roll
Concentrates
West Virginia
3
8
⊖
3
Virginia
2
6
6
6
New Jersey
12
12
⊖
21
Illinois
9
31
11
Florida accounts for 32.6% of sales, making THE ESSENCE one of the top cannabis brands in that state despite its rank slip. Illinois (18.6%) and New Jersey (12.8%) round out the top three across an 11-state footprint stretching from the East Coast to the Midwest.
