The Essence

Top states where The Essence is active based on indexed sales coverage.

FLFlorida

($2.5-5M)

ILIllinois

($1-2.5M)

NJNew Jersey

($1-2.5M)

VAVirginia

($1-2.5M)

MDMaryland

($1-2.5M)

OHOhio

($.5M-1M)

PAPennsylvania

($.5M-1M)

WVWest Virginia

($250-500K)

24-Month Trend

Flower surged +44.5% YoY to 35.5% of sales, the fastest-growing category for THE ESSENCE. Vapes still dominate at 51.7% share with +15.6% YoY gains. Meanwhile, Edibles collapsed -74.9% and Concentrates fell -46.2%, signaling a sharp retreat from minor categories.

Category	Sales Share	Avg Price	YoY
Vapes	51.6%	$30.65	15.5%
Flower	35.6%	$37.36	44.4%
Pre-Rolls	9.4%	$13.48	28.0%
Concentrates	2.0%	$31.76	46.1%

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Average Price

$28.44

YoY Sales Trend

10.1%

2Y Sales Trend

14.0%

Category Breakout

Category	Sales Share	Avg Price	YoY
Vapes	51.6%	$30.65	15.5%
Flower	35.6%	$37.36	44.4%
Pre-Rolls	9.4%	$13.48	28.0%
Concentrates	2.0%	$31.76	46.1%

State Rank Table

State	Vapes	Flower	Pre-Roll	Concentrates
Virginia	2	9	6	6
West Virginia	2	12	⊖	5
New Jersey	11	14	24	25
Illinois	7	28	8	39
Florida	7	9	46	28

Florida accounts for 32.6% of sales, making THE ESSENCE one of the top cannabis brands in that state despite its rank slip. Illinois (18.6%) and New Jersey (12.8%) round out the top three across an 11-state footprint stretching from the East Coast to the Midwest.

State	Vapes	Flower	Pre-Roll	Concentrates
Virginia	2	9	6	6
West Virginia	2	12	⊖	5
New Jersey	11	14	24	25
Illinois	7	28	8	39
Florida	7	9	46	28

THE ESSENCE dropped from #5 to #7 in Vapes over 12 months, falling further behind SELECT at #1 and ROLL ONE at #2. It lost ground to SUNSHINE CANNABIS and ROLL ONE but gained two spots on MODERN FLOWER and FLOAT. Closing the gap on six higher-ranked peers looks increasingly difficult.

Top products for Apr 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Granddaddy Purple Cartridges 1000 Mg	Vapes	10.0%
#2 Sour Diesel Cartridges 1000 Mg	Vapes	30.4%
#3 Cereal Milk Specialty Vape 1000 Mg	Vapes	53.9%
#4 Bombsicle Cartridges 1000 Mg	Vapes	13.8%
#5 Northern Lights Specialty Vape 1000 Mg	Vapes	39.0%
#6 Apricot Stomper Buds 3.50 Gram	Flower	270.1%
#7 Minty Blizzard Buds 3.50 Gram	Flower	1415.0%
#8 Black Amber Buds 3.50 Gram	Flower	215.1%
#9 Glaciers Buds 3.50 Gram	Flower	390.0%
#10 Rotten Teeth Buds 3.50 Gram	Flower	551.3%