The Essence

Top states where The Essence is active based on indexed sales coverage.

FLFlorida

($2.5-5M)

ILIllinois

($1-2.5M)

NJNew Jersey

($1-2.5M)

VAVirginia

($1-2.5M)

MDMaryland

($1-2.5M)

OHOhio

($.5M-1M)

PAPennsylvania

($.5M-1M)

WVWest Virginia

($.5M-1M)

24-Month Trend

Flower surged +44.5% YoY to 35.5% of sales, the fastest-growing category for THE ESSENCE. Vapes still dominate at 51.7% share with +15.6% YoY gains. Meanwhile, Edibles collapsed -74.9% and Concentrates fell -46.2%, signaling a sharp retreat from minor categories.

Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Flower	38.9%	$40.5	11.5%
Locked Category	XX.X%	$XX.XX	XX.X%
Concentrates	2.4%	$29.64	38.0%

Trend View

Market Insights SnapshotAug 2026

24-Month Trend

Average Price

$28.74

YoY Sales Trend

3.7%

2Y Sales Trend

3.8%

Category Breakout

Category	Sales Share	Avg Price	YoY
Vapes	50.5%	$30.44	13.3%
Flower	38.9%	$40.5	11.5%
Pre-Rolls	7.0%	$10.4	56.0%
Concentrates	2.4%	$29.64	38.0%

State Rank Table

State	Vapor Pens	Flower	Pre-Roll	Concentrates	Accessories	Edibles	Oral	Topicals
Virginia	2	6	5	7	18	⊖	⊖	⊖
West Virginia	3	9	⊖	2	19	⊖	7	6
Connecticut	13	⊖	⊖	⊖	22	⊖	⊖	⊖
Illinois	10	30	15	26	⊖	⊖	⊖	⊖
Florida	9	9	33	23	23	36	⊖	⊖

Florida accounts for 32.6% of sales, making THE ESSENCE one of the top cannabis brands in that state despite its rank slip. Illinois (18.6%) and New Jersey (12.8%) round out the top three across an 11-state footprint stretching from the East Coast to the Midwest.

State	Vapor Pens	Flower	Pre-Roll	Concentrates	Accessories	Edibles	Oral	Topicals
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX
West Virginia	3	9	⊖	2	19	⊖	7	6
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX
Illinois	10	30	15	26	⊖	⊖	⊖	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX

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THE ESSENCE dropped from #5 to #7 in Vapes over 12 months, falling further behind SELECT at #1 and ROLL ONE at #2. It lost ground to SUNSHINE CANNABIS and ROLL ONE but gained two spots on MODERN FLOWER and FLOAT. Closing the gap on six higher-ranked peers looks increasingly difficult.

Top products for Aug 2026 with sales and momentum indicators.

Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Northern Lights Specialty Vape 1000 Mg	Vapes	5.8%
#XXLocked Product	Locked Category	XX.X%
#4 Bombsicle Cartridges 1000 Mg	Vapes	3.8%
#XXLocked Product	Locked Category	XX.X%
#6 Yum Yum Buds 7 Gram	Flower	109.2%
#XXLocked Product	Locked Category	XX.X%
#8 Minty Blizzard Buds 7 Gram	Flower	83.8%
#XXLocked Product	Locked Category	XX.X%
#10 Nutcrackerz Buds 14 Gram	Flower	262.3%