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Brand Explorer/The Bloom Brand

The Bloom Brand

Apr 2026

Overview

As a group of passionate cannabis users and borderline weed-snobs, we simply wanted a better way to enjoy our favorite strains. So in 2014, we set out to create a vape that could capture all the best elements of smoking flower strains. That’s how Bloom was born. Think of us as y...

THE BLOOM BRAND grew +23.0% YoY yet slipped from #13 to #14 in California, a sign competitors are scaling faster. A +13.4% three-month trend and premium positioning keep it in the mid-tier, but holding rank will require sustained momentum.

Categories

VapesEdiblesAccessoriesFlowerConcentrates
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 10

Trend View

The Bloom Brand logoMarket Insights SnapshotApr 2026

24-Month Trend

The Bloom Brand market trend chart

Average Price

$29.9

YoY Sales Trend

25.3%

2Y Sales Trend

25.2%

Vapes account for 98.4% of sales at +22.8% YoY, making THE BLOOM BRAND nearly a single-category play. Edibles exploded +258.5% YoY from a tiny 0.8% base. Concentrates and Flower both contracted, down -28.4% and -26.2% respectively.

CategorySales ShareAvg PriceYoY
Vapes98.5%$30.5825.1%

California leads at 30.2% of sales, followed by Illinois at 15.2% and Virginia at 11.5%. Among top cannabis brands in California, THE BLOOM BRAND operates across 10 states with notable footholds in New York and New Mexico at 11.3% each.

Market Position

The Bloom Brand logoCompetitive LandscapeApr 2026

#14 in Vapes, down one spot from #13 a year ago despite gaining one position on STIIIZY, RAW GARDEN, and PLUGPLAY since late 2025. HEAVY HITTERS jumped two spots ahead, widening the gap. Thirteen ranks separate THE BLOOM BRAND from category leader STIIIZY.

Vapes in California Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026The Bloom Brand: 15The Bloom Brand: 14Heavy Hitters: 9Heavy Hitters: 6Cake She Hits Dif…: 7Cake She Hits Dif…: 8Stiiizy: 1Stiiizy: 1Raw Garden: 2Raw Garden: 2

SKU View

The Bloom Brand logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Maui Wowie Disposables 1000 Mg
Maui Wowie Disposables 1000 Mg
Vapes2.1%
#2
Pineapple Express Disposables 1000 Mg
Pineapple Express Disposables 1000 Mg
Vapes8.7%
#3
Apricot Punch Disposables 1000 Mg
Apricot Punch Disposables 1000 Mg
Vapes4.5%
#4
Forbidden Fruit Disposables 1000 Mg
Forbidden Fruit Disposables 1000 Mg
Vapes11.2%
#5
Blue Dream Disposables 1000 Mg
Blue Dream Disposables 1000 Mg
Vapes21.8%
#6
Rainbow Z Live Resin Disposables 1000 Mg
Rainbow Z Live Resin Disposables 1000 Mg
Vapes23.1%
#7
White Truffle Live Resin Disposables 1000 Mg
White Truffle Live Resin Disposables 1000 Mg
Vapes62.4%
#8
Pineapple Diesel Live Resin Disposables 1000 Mg
Pineapple Diesel Live Resin Disposables 1000 Mg
Vapes56.9%
#9
Durban Lemonade Live Resin Disposables 1000 Mg
Durban Lemonade Live Resin Disposables 1000 Mg
Vapes95.2%
#10
Brainiac Cartridges 1000 Mg
Brainiac Cartridges 1000 Mg
Vapes669.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against The Bloom Brand using competitive landscape rank coverage, proximity, and momentum.